Review of the blogger project of the European Mozart Ways
Nathan Rinaldy und Carolina Hublnig © 'European Mozart Ways
With the project "Creating Encounters, the European Mozart Ways have taken their first steps into influencer marketing. Now the results of the blogger project as well as the youth avtivities of the Association were presented. Furthermore, the children's orchestra of the Mozarteum Foundation was appointed "Young Mozart Ambassadors".
On October 20 the Association European Mozart Ways took stock of the blogger project "Creating Encounters". Since mid-July, there have been presented 17 stories about Mozart’s footsteps through Salzburg Land, a video that captures the events of the journey and a voyage of discovery in image, sound and text. The contents of the Mozart travel through the “Salzburgerland" are presented on the web portal https://blog.mozartways.com in German and English language.
30 Facebook postings on "Mozart's Traces" reached 50,000 people on Facebook / European Mozart Ways and another 30.000 readers on the blog of "Ach du gute Güte (oh goodness)".
In a short discussion round, some of the protagonists reported on the genesis and development of the project and have been asked questions as for example whether Mozart & Blogging are compatible or what can be learned from Mozart.
Maria Honsig - Erlenburg, representing the Land Salzburg on the Board of the association, presented briefly some of the current youth projects, namely "Young ambassadors of European Mozart Ways", Mozart class or Mozart stories, a project that has been implemented successfully with the elementary school in Obertrum in 2018. Two of the written Mozart stories were recited by the young authors.
Governor deputy Heinrich Schellhorn handed over Dr. Johannes Honsig-Erlenburg the official certificate of appointment "Young Mozart Ambassadors", which was awarded to the Children's Orchestra of the Mozarteum Foundation. Other ambassadors for Salzburg include the orchestra Bella Musica of the PreCollege of the Mozarteum University or the choirs of the Salzburg Cathedral Domkapellknaben und Mädchen as well as the choir Amadeo of the Borromäum Salzburg.